Search results for query: Kubacka

  1. An Application of Financial IT Programmes to Support Customer Relations

    Author: Maria Kubacka

    See Issue Contents: fins.2022.2


    The aim of the paper is to present research on the status for the use of financial information systems and CRM systems or ERP modules for customer relationship management to support customer relations, and in particular to identify the status of the use of these systems depending on the type of an enterprise in the Podkarpackie Province. At the same time, it was examined whether the customer relationship management system was coupled with the enterprise's financial and accounting system in terms of importing customer information, and the sources of obtaining customer information were identified. On the basis of the research conducted, it should be stated that the CRM class system was functioning in almost 31% of the enterprises under the survey. As a result of the analysis of contingency tables and verification of statistical significance of the relationships studiem, and using the chi-square independence test, it was confirmed that the type of enterprise differentiated the entities in terms of the use of CRM systems (or relevant ERP modules for customer relationship management) in supporting customer relations. At the same time, the study showed that the use of customer relationship management systems was related to the indication of the desired sources of customer information. The research has filled a gap in knowledge about the use of customer relationship management systems in enterprises in the Podkarpackie Province.

  2. The Customer as an Accounting Entity

    Author: Magdalena Bochenek

    See Issue Contents: fins.2022.1


    The aim of the article is to present the customer as an accounting entity. The article presents the growing role of the customer in enterprise management. Businesses are increasingly customer-oriented. This also results in a customer orientation of management accounting methods. Management accounting methods can be used to measure customer costs and customer value. The results of research on customer orientation of enterprises are presented. The research was conducted among enterprises based in the Podkarpackie Province with more than 49 employees. The results of the research confirmed that the employees of the enterprises consider the customer to be important for them. Respondents identified customers as the people thanks to whom they generate the most revenue. In contrast, a relatively small number of respondents identified customers as the people through whom the enterprise incurs costs and achieves economic success. Most entrepreneurs perceive customers only from the revenue side. The research methods used in the article are a critical analysis of the literature and a quantitative method, which consisted of direct research using the questionnaire technique.

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